If one’s things for certain, it’s that nothing is for certain for very long, at least in the world of technology and eCommerce. Best practices are, at best, fleeting when they pertain to a specific technology and not to a core business purpose or a brand. So what about the best practice of personalization?
Over the years, the concept of personalization as applied to eCommerce sites has changed drastically as new technologies enabled the level of experience personalization to become deeper and more meaningful than one would have thought possible a few years ago. In the early 1990’s, when client server was all the rage, “personalization” was really what folks today would call “configuration”. Giving a user a few choices to “personalize” their user experience seemed awesome, but by Continue reading