Private Event Retailing, or PER, has been a hot topic in the world of eCommerce the past few years. Now, however, depending upon who’s talking, you may be convinced that PER is more of a has been than a hot topic. In the world of crowd-sourcing sites like Groupon and with social commerce efforts abounding, it’s easy to look past the value that PER brings to the table. While it’s true that many people may have entry into PER sites and the products are flying off the “shelves” too quickly for some sites to feel particularly exclusive, it’s not too late the re-think PER and how it might effectively intersect with some other new technology concepts.
Companies like Gilt Groupe and (soon to be) eBay’s RueLaLa have had meteoric rises from the early days of the PER concept and both sold for hefty sums of cash. That obviously validates the concept of PER, but how fresh does it remain? What can PER sites do to keep things interesting and fresh for both new members and the loyal long-time customer?
At lunch recently at the Barracuda Tavern in Boston, I was able to spend some time discussing the new and old in PER with a long-time colleague and friend, Jim Coleman. I’d worked with Jim many times in the past but our Continue reading