Deutsche Card Services (a subsidiary of Deutsche Bank) just released their yearly report on eCommerce. Several interesting findings seem to indicate that there is huge potential upside for German eCommerce businesses, which is great news, but the upside may only exist due to a current geo-centric approach to eCommerce that has limited eCommerce growth potential in Germany to-date.
The report is compiled by analyzing 24 million anonymized transactions that are processed via the Deutsche Card Services platform. In other words, this report is based on real-life purchasing behavior and not on surveys. The report does have a certain marketing flavor, hinting at the benefits of a good payment processing partner, but overall does reveal some very interesting findings. Continue reading