Another fine Munich evening. I was sitting in a small cafe near the opera house sipping an espresso and enjoying the last few fleeting days of a pleasant autumn evening before the cold of winter sets in. On the menu is the standard Bavarian fare along with a smattering of German, French and Italian wines and imported Italian coffee (honestly, I’ve become so addicted to this Lavazza Oro stuff that I now order it from Amazon instead of settling for any other brand). It seems so natural that all of these things could be found together in one of Europe’s great cities. So why does it continue to be more difficult to purchase things across geographical boundaries via a web site than through more traditional brick-and-mortar channels? Is eCommerce failing to live up to the promise it has for consumers across the continent?