I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a TED talk by Regina Dugan, the former Director of DARPA, now an executive at Google. The talk itself had nothing to do with gamification, per se, but there was one very interesting mention from her brilliant talk on innovation that was quite startling: Continue reading
All across the globe in recent weeks, students have been returning to school. Retail outlets and online shops have back-to-school sales, lots of money is spent and kids get back in the classroom ready to go. The back-to-school “event” is a unique in that it is an event that draws participation from a wide cross-section of society and wide geographical area for a period of a few weeks. In this regard, back-to-school is one of the largest retail events of the year. In fact, Wal-Mart, Target and other large retailers list the back-to-school season as one of their top non-holiday shopping seasons.
What are some unique ways in which retailers could leverage current online commerce techniques to Continue reading
Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase. Gamification, or applying game mechanics and game thinking to engage and grow an audience, isn’t only taking place in the online community. In Sweden, where speed cameras are used to nab speeders and fine them according to their income level, game mechanics were applied to get drivers to lighten the load on the accelerator. The game? Entering drivers who are not exceeding the speed limit into a lottery to share proceeds from the fines of the speeders. The effect? A 20% reduction in average speed.
It’s more than obvious from that example that gamification truly motivates people and can have a drastic and nearly immediate effect on behavior. Choosing not to apply some level of gamification to an eCommerce site is not only remiss, it’s so last decade. In addition to the popular loyalty programs based on points, some approaches to gamification are engaging audiences
with brands. Awarding points for passing along content to friends, giving discounts to loyalty program members that purchase a certain dollar amount of product in a period of time, and Continue reading