Game mechanics have been a hot topic for some time now and the interest in properly applying game mechanics to create a loyal and expanding community continues to increase. Gamification, or applying game mechanics and game thinking to engage and grow an audience, isn’t only taking place in the online community. In Sweden, where speed cameras are used to nab speeders and fine them according to their income level, game mechanics were applied to get drivers to lighten the load on the accelerator. The game? Entering drivers who are not exceeding the speed limit into a lottery to share proceeds from the fines of the speeders. The effect? A 20% reduction in average speed.
It’s more than obvious from that example that gamification truly motivates people and can have a drastic and nearly immediate effect on behavior. Choosing not to apply some level of gamification to an eCommerce site is not only remiss, it’s so last decade. In addition to the popular loyalty programs based on points, some approaches to gamification are engaging audiences
with brands. Awarding points for passing along content to friends, giving discounts to loyalty program members that purchase a certain dollar amount of product in a period of time, and Continue reading