Curation has been a hot topic lately, especially now that celebrities are being paid to curate or “hand-pick” products they like so the brand can then offer products to consumers from the celebrity’s “personal collection”. While this approach is typically reserved for large brands with the cash to find celebrities with large fan bases and plenty of disposable income, curation is not out of reach for smaller companies. In fact, if you’re a smaller brand, not only is curation within your reach, it’s probably already happening and you may not realize it. Continue reading
I recently read that the pay-site, Angie’s List, will be offering a storefront option for vendors and I wondered how well this would work. Would consumers that pay a monthly fee for community reviews actually pay to transact with vendors? Couldn’t this be viewed as compromising Angie’s List impartiality by making vendors storefront part of the experience? I’m sure a lot of folks have asked similar questions when hearing this, but on further reflection, this is an experiment worthy of the risk.
I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a TED talk by Regina Dugan, the former Director of DARPA, now an executive at Google. The talk itself had nothing to do with gamification, per se, but there was one very interesting mention from her brilliant talk on innovation that was quite startling: Continue reading
With the advent of social media, the frequency and reach of social interactions changed forever. While I firmly believe activities like commerce have always been social activities (i.e., before Facebook, Twitter, et al), what social media changed was access to our networks and the immediacy of feedback. We have seen the effect that social media has had upon eCommerce over the past few years and, while opinions vary on how to measure this effect, there is no doubt that has provided fuel to the eCommerce fire.
One of the biggest challenges in any business, or within any group of people, for that matter, is that of communication. We humans are a social group and we tend to reach out to those closest to us for advice, feedback, direction and confirmation about choices we make in our daily lives. We also have a tendency to understand what others are Continue reading