I meet with our clients and prospects frequently to discuss mobile trends and possibilities and I really enjoy these conversations. Talking about the new and exciting things going on in the mobile world is a lot of fun, mostly because we’re talking at the 50,000 foot level and are safe from the chafe-causing regions where the rubber meets the road. By the time the conversations get down to ground-level and actual functionality, design, and implementation strategy are being discussed, there are usually a lot of “navigators” and one very lonely and scared “pilot” racing along a few feet from reality trying to avoid the ditch on either side of a successful path.
I’m not trying to paint a completely bleak picture for mobile deployment, but I do hope to propose some sort of logical game plan for getting mobile to work for your company using the right mix of navigation and piloting skills. To do that, I thought I’d answer three frequently asked questions with some detail what I consider to be the right approach. So, buckle up and try not to hit the eject button if the conversation gets a little uncomfortable.
Where do you think companies go wrong with Mobile implementations?