In my previous post on eCommerce Predictions for 2014, I decided only to focus on what I believed would be the most impactful eCommerce trends over the next year. Of course, there are more than a handful of things that will develop as the year progresses, including one that will represent a completely different way of looking at eCommerce for the individual.
As the title of this post indicates, eCommerce is becoming more personal, but not in the way that we typically think of personalization. Rather, eCommerce is becoming personal in that solutions are emerging that will allow individual sellers to “trade” in what Thomas Friedman has called the “sharing economy”.
AirBNB, the world’s largest community hospitality company, is cited as the first Continue reading