For some time now, I’ve been advocating for brick-and-mortar retailers to embrace the inevitable challenge that is consumer showrooming. After all, this behavior is (and always has been) the norm. The only difference today is that consumers virtually jump from place to place instead of physically driving from store to store. It saves time and money – two things that are beyond important to today’s consumers.
Retailers that don’t embrace showroooming are sealing their doom by essentially telling customers they don’t care about their freedom to choose. Seriously, folks? Informed consumers are going to shop around anyway. And an informed consumer is the kind of customer to strive for, as they generate more return visits and serve as a foundation to a loyal customer base.
But let’s talk for a minute about some more disruptive techniques that can be used by retailers that embrace showrooming. These techniques can steal the eyes, ears and Continue reading