I’ve written several posts on Gamification in the recent past and it’s something that I believe, if thoughtfully applied to a problem domain, can increase not only user / consumer engagement but will also increase loyalty and customer expansion. This week I viewed a TED talk by Regina Dugan, the former Director of DARPA, now an executive at Google. The talk itself had nothing to do with gamification, per se, but there was one very interesting mention from her brilliant talk on innovation that was quite startling: Continue reading
With the advent of social media, the frequency and reach of social interactions changed forever. While I firmly believe activities like commerce have always been social activities (i.e., before Facebook, Twitter, et al), what social media changed was access to our networks and the immediacy of feedback. We have seen the effect that social media has had upon eCommerce over the past few years and, while opinions vary on how to measure this effect, there is no doubt that has provided fuel to the eCommerce fire.
One of the biggest challenges in any business, or within any group of people, for that matter, is that of communication. We humans are a social group and we tend to reach out to those closest to us for advice, feedback, direction and confirmation about choices we make in our daily lives. We also have a tendency to understand what others are Continue reading
Anyone that travels knows about delays, and I’ve experienced plenty of those. Delays due to weather, mechanical issues, air traffic control, delayed flight crews and many other things make travel the wonderfully glamorous experience it is. Of course, I say this a bit tongue-in-cheek as it’s still amazing to me that a few hundred dollars can get someone across the Atlantic in mere hours, when less than a century ago it took a week, at best. I saw a comedian, Louis C.K., do a bit on this called, “Everything’s Amazing and Nobody’s Happy.” Google it and see if you think he’s right.
I’m not going to dive into the many reasons why I think our culture has grown so impatient, but suffice it to say, it is. And if companies with an online presence are not
I received an eBook a few months ago entitled, “Roadmap to Revenue: How to Sell the Way Your Customer Want to Buy” by Kristin Zhivago and was asked if I would read and review it for my blog. I have received numerous items to review and blog about over the past year and I don’t usually find the time to get to all of them. However, when I did finally get around to opening the eBook on my iPad’s Kindle App, I appreciated the thoughtful approach to describing typical challenges with the online selling process and the step-by-step methodology Kristin describes to overcome these challenges and survive various levels of buyer scrutiny.