I was reading my usual batch of RSS feeds this morning and the normal smattering of topics were front and center: Mobile application development, social commerce, and f-commerce were everywhere. Again. And they should be! They are the hot topics of the day and everyone is busy trying to figure out exactly how these apply to their particular business and brands. But are all of the hot topics the right things for your company or brand to be considering?
There’s a lot of “me too” in the eCommerce world. Implementations are hurried and weak andthere’s little brand tie-in. There are times when it has seemed like some brands place too much focus on doing something new and not on doing things that are truly innovative and make sense for the brand.
One recent example of this is Facebook Commerce. There was a bit of a mad rush for some companies to implement this technology and frankly, I just don’t see the value in the way some have approached it.
So, there’s a place on Facebook that you can purchase something without leaving the confines of your favorite social network. So what? How hard is it — really — to open another browser page? And what is the real value even if this is done well? Are there people (with buying power) that refuse to leave Facebook?I’m not saying that f-commerce is a complete waste of time for all brands. But, what I