We all know a Facebook friend or two that spouts on about undying love and affection for a significant other in the not-so-private forum of social media. Feeling free to express such emotion is a great thing. I will admit, though, that I have been tempted to hide such posters when the frequency of “I love you!”, “No, I love you more!” noise began to monopolize feed updates.
Emotions abound in the world of eCommerce, especially when it comes to product reviews. Buyers happy with a purchase are the newest and biggest fans, while those suffering from buyer’s remorse can be downright caustic when posting their regrets in a product review. It’s been mentioned many times that a negative review can actually boost positive consumer actions, but I think most eCommerce vendors would like to avoid these if possible.
Product-centered emotional response is a powerful thing and can hold sway over potential buyers. Being able to go through several product reviews, including those of my friends, is Continue reading