Convergence. The buzzword that’s used to describe things that are merging and creating synergies holding untold potential for meteoric rises in profits. At least that’s the fun side of the story. The story where the rubber meets the road is more fraught with process challenges and pitfalls than any P.T. Barnum-esque, buzzword wielding pundit cares to reveal. That’s not to say that convergence is a sideshow display that’s always oversold, but it’s usually as misunderstood, in my opinion.
Social Commerce, the intersection of Social Media and eCommerce, is being discussed everywhere these days. It’s the new bright, shiny object — and it’s worthy of a lot of the
praise and promise it receives. However, it’s not as simple as creating a Facebook page and Continue reading