Internet retailer reports this week that 25% of UK advertising budgets go to the web. That percentage may not seem like a lot until you consider it is fairly disproportional to the total eCommerce spend in the UK, which comes in at around 5.5% of total retail. In the US market, eCommerce spending is a mere 4.4% of the total retail spend. So why the apparent skew in spending?
Try this. Log your browsing for just one hour. Pay attention to the brands you recognize and the number of times you see ads for products. In the days of declining ad viewing on TV due to great innovations like DVRs, where can brands go to get coveted impressions? Continue reading